It started as a passion project between two cousins — no audience, no investors, just belief.
Personal trainers don’t get paid fairly in gyms. Many earn less than minimum wage after “gym rent” or 30–40 voluntary hours. Clients are stuck too: limited by location, confused by misinformation, and often pushed into low-quality online plans.
That’s why we built Icon — the first expert-curated, AI-powered coaching platform. PTs get paid fairly. Users get world-class coaching at accessible prices.
We had hundreds of developers apply and interviewed over 50. Now we’ve formed a strong in-house team across the globe, secured high-level investors and advisors, and reached a £500,000 valuation within two months.
This is just the beginning — we aim to bring Icon to the world soon.
Entrepreneur and wellbeing specialist with 11+ years across coaching, product, and systems. Mish leads product vision and strategy for Icon — blending human-centred design with scalable AI so real coaches can support more people without losing their voice.
Growth leader and creator with a multi-million-strong audience. Ephraim specialises in authentic storytelling and short-form content that converts attention into community — leading Icon’s brand, social, and go-to-market engine.
Operations and delivery. Taseen builds the systems that make Icon reliable at scale — from trainer onboarding and support to day-to-day ops — so users and coaches get a seamless experience.
We’d love to hear from you. Whether you’re a prospective user, trainer, or partner, drop us a line and we’ll get back to you.
Submissions are sent to contact@beiconic.app.
