Coach More. Earn More. Stress Less.

Icon is building a new kind of fitness platform - with digital trainers, designed by real athletes like you.

Launch your own Icon, and reach people everywhere, all at once.

Apply to join our roster of Founding Icons now!

We’re redefining fitness - and you can help! We’re searching for trainers, athletes and coaches with all types of training backgrounds, specialisms, and experiences. Whether you’re a strength trainer, a sports athlete, or a nutritionist, you can help us shape the future of fitness!

Step 1 - Share Your Style

We start by getting to know you - your training methods, mindset, stories, and communication style. This onboarding helps us build something that actually feels like you.

Step 2 - Build Your Icon

Our unique technology stack creates your custom trainer - your ‘Icon’ - based on your inputs. It talks like you. It coaches like you. It’s your knowledge, made scalable.

Step 3 - Client Train Anytime

Your Icon lives in the app, coaching clients around the clock. No time zones. No language barriers. No scheduling. Just high-quality training - on demand.

Step 4 - You Stay in Control

We don’t believe in replacing humans with artificial intelligence. You can review, guide and moderate your Icon’s behaviour anytime, making sure it evolves with you and stays try to your philosophy.

Step 5 - Refine and Perfect

Your Icon evolves with you. Regular refinement tasks keep it accurate, aligned with your expertise, and consistent with your unique coaching style — ensuring your clients always experience the real you.

WHY JOIN NOW?

Be one of the first Icons in the world

We’re only inviting a small group of trainers and athletes to become Founding Icons. We’re looking for a range of people and experiences - so there is no reason you can’t join us - Apply now!

As a Founding Icon, you’ll get early access to the platform and influence how it evolves, and you’ll enjoy exclusive benefits for life, including:

Founding Icon Badge

Boost your profile with a special badge that highlights your status as a Founding Icon.

Priority Placement

Place your content at the top of the feed and in search results.

Lifetime Free Access

Have free access to the platform for life, including all future features and updates.

Better Profit Rates

70/30, compared to the standard 60/40

Direction and Design

Help shape the platform with your feedback and ideas